Apponyi Vincellérház

Four decades of craft, finally dressed for the part.

Apponyi Vincellérház had forty years of hospitality behind it, yet its identity felt generic and modern in all the wrong ways — nothing on the table or the screen hinted at the heritage of the place. The brief was a single, specific problem: make it feel rustic again, without making it feel old. We rebuilt the brand from the emblem out — a hand-drawn vineyard-house mark, a formal script paired with a clean sans, and a palette pulled from brick, gold and candlelit interiors — then carried that warmth across menu, signage, social and web so the whole experience finally matched the forty years behind it.