Goldcrest Maintenance
A reliable local trade that looked like everyone else on the street.
Property Maintenance · 2023
A trade you'd trust with the keys to your home.
Goldcrest does dependable, high-standard property maintenance — but its brand looked like every other van on the road, and homeowners couldn't tell it apart from a one-man-band. The problem was credibility at a glance. We built a premium identity around a single ownable idea: the crown. A confident gold-and-black system runs from the van livery to the stationery and socials, so a Goldcrest job feels considered before anyone picks up the phone — and the brand finally signals the quality of the work behind it.
The mark
The palette
Butterscotch
#CA883A
Goldcrest
#D6AE3E
Raisin Black
#26272B
Dim Gray
#66665D
The type
AaBbCc 0123
Poppins
Primary typeface · headings & body
Where care meets craftsmanship.
Goldcrest brand line
Print & stationery
Social
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